Movies, television programs, radio broadcasts, and the media in general have prompted and promoted the sale and advertisement of automobiles ever since the two have been harmoniously incorporated together. Throughout time when a new movie comes out there is almost always a certain type of car, truck, or vehicle that is in the majority of the scenes. In television, one out of every seven commercials is a car advertisement or some sort of commercial that is selling or showing a certain automobile. Through radio broadcasts or in songs, the majority of the time, there is some reference to a car or some sort of vehicle. Through the use of media automobile sales and advertisements are used and shared, and this has spiked the sales and distribution of sales and production. Advertisement and car corporations have a substantial agreement and relationship that benefits both of them in a very helpful and beneficial way.
In movies there is always that car or truck that you see a celebrity riding in or driving and a person’s first thought is, wow that is a nice ride and that I one of my dream cars. There a select few movies where one can think off the top of their head and bring into thought what is meant by this statement, these include: The movies “Gone in 60 Seconds”, “Bad Boys II”, “Transformers” and “Transporter”. In the blockbuster hit “Gone in 60 Seconds” the car that is the most plausible and best example for what I am talking about is the GT Shelby 500 Mustang, also named and known as Eleanor in the movie. This car is used in the movie as one of the last automobiles that Nicolas Cage must steal in order to fulfill his mission. He uses his shifty driving skills to evade police cars and in one scene jump a distance of about 100 feet in the car to avoid being caught and sent to prison. In “Bad Boys II” the car in this movie of prominence is the 2006 Ferrari. This sleek car is driven by Will Smith and is used in a police chase as well. “Transformers” uses the very sexy and sleek 2008 Camaro. This is my personal favorite because it has all the things I look for in a car; speed, maneuverability, luxury, and a sporty look. Now in “Transporter” the car in this movie is the 2006 Audi V8, this car is driven by possibly the best driver and evades all who try to stop it.
Audi saw an increase in sales by 7.5% after this movie was released for view.
Not only movie production has given birth to this line of sales of automobiles but also the use of television as a means to try and sell cars has been very effective. One out of every seven commercials on television is a commercial that advertises some sort of automobile. During the super bowl, a car company can spend anywhere from the range of $500,000-$5,000,000 for a car commercial, based on the length and consistency of the commercial. Based on ratings and statistics, ever since commercials for car dealerships have been on and established and
recurrent, car sales have remained constant when they are not increasing. There is even a television show where celebrities, sports stars, and artists show case their homes and cars or “rides” which they have been called sometimes. In this show there are at least three cars or trucks or SUV’s or a combination of the three categories being showcased and shown off. The basketball super star Shaquille O’Neal is probably the best example of having the most cars, which he collects. He has seven sports cars including a Ferrari, Bentley, Benz, Lambargini, Viper, Chrysler, and Porsche. He also possesses three trucks and one SUV.Now through the use and help of music auto sales and advertisement have been very helpful and coexistent. Probably the most prominent and substantial sales in automobiles comes form different genres and categories of music with different brands of cars. Truck sales are most usually incorporated through the help and use of country music. The best example of this can be shown from the song “Before he cheats” by Carrie Underwood. In this song she describes what she did to her ex-boyfriends 4 wheel drive red pick up truck. This sparked a little fuel into Dodge because that was the brand of truck that was used in the music video. Now for cars of luxury and sport, mostly every genre of music can relate to these. Certain categories and brands of cars, however, go with certain types and brands of music. For example when a person thinks of hip hop or rap the brands Mercedes Benz, Cadillac, Ferrari, and Bentley, and Mustang come into thought first off. This is not a stereotype either. IN rap music videos it has been shown that there is atleast one car that is shown in the video, the majority of those being Cadillac. In the music video, “Pimp Juice” by Nelly the car that is the main topic of the song, and what the song was written after is that of a 1973 Cadillac Deville.
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